GIMPA STYLE
A.
CORPORATE/BUSINESS/MARKETING PLANS
1. Introduction/Problem
Statement
Clear description of background to project and overview of
the write-up
2. Literature
Review
Should cover planning
3. Company’s
vision, mission, core values & objectives
4. Environmental
Analysis
Economics, Political, Regulatory, Industry, Market,
Competition, Technology
5. Situation
Analysis/ SWOT Summary and Critical Success Factors
A company’s situation analysis: Strategies and Performance Factors
that contribute to success in the industry
6. Corporate Plan Objectives and Strategies
How specific are they to the issues and problems identified
in previous sections? Are strategies real and implementable?
7. Business/Marketing Plan Objectives and Strategies
How consistent are they with the Corporate Plan? Are
strategies detailed and actionable with clear goals to be achieved and
consistent with previous sections?
8. Implementation
Is there a process that clearly identifies stages, targets,
commitment of resources, tactical decisions, deadlines, monitoring and
evaluation?
9. References
& Appendices
Sources of information Research data, sample contracts,
etc.
B. CASE STUDIES
1. Introduction/Problem
Statement
Clear description of background to project and overview of the
write-up
2. Literature
Review
Should cover case study methodology and the theoretical writing
bearing on the subject matter of the case study
3. Company’s
vision, mission, core values & objectives
4. Environmental
Analysis
Economics, Political, Regulatory, Industry, Market,
Competition, Technology. Quality of this analysis including any research
5. Situation
Analysis/ SWOT Summary/Critical Success Factors
A company’s situation analysis: Strategies and Performance Quality
of any research
Identification of factors that contribute to success in the
industry
6. Identification
of Central Managerial Issue
How well is this related to and supported by the analysis
in sections 4 and 5? Clarity of arguments. Are they believable? on the basis of
facts and data provided by the student? Quality of the data.
7. Alternative Courses of Action and
Recommendations
Do they address the central managerial issue? How well?
8. Implementation
of Recommendations
Is there a process that clearly identifies stages, targets,
commitment of resources, tactical decisions, deadlines, monitoring and
evaluation?
9. References
& Appendices
Sources of information
Research data, sample contracts, etc.
C. FEASIBILITY STUDIES/
ASSESSMENTS
1. Background to
Project
Clear description of background to project including
purpose and objectives
2. Literature
Review
Should cover feasibility studies and subject area of
project
3. Situation
Analysis/ SWOT Summary and Critical Success Factors
Economics, Political, Regulatory, Industry, Market,
Competition, and Technology Factors
Factors that contribute to success in the industry
4. Estimates of Revenues, Costs and Profits
How believable are they? Do they factor in risks? Is there
sensitivity analysis?
5. Implementation
Is there a process that clearly identifies stages, targets,
commitment of resources, tactical decisions, deadlines, monitoring and
evaluation?
6. References
& Appendices
Sources of information
Research data, sample contracts, etc.
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