METHOD

Lili-Tāṅre provides a comprehensive range of qualitative, quantitative, hybrid and strategic solutions utilizing the most up-to-date methodologies. While the tenets of rigorous market research are stable over time, there are constantly new tools and methods being developed that bring us creative ways to investigate your customers, brands, products and employees.

Qualitative Creativity abounds when it comes to our qualitative research approaches. The key to effective qualitative research is the skill and experience of the moderator or facilitator. Our researchers are professionally trained and certified in qualitative research techniques, bringing decades of experience with qualitative studies to each client engagement. From teens to travel agents, farmers to physicians, and stay-at-home moms to senior executives, we’ve tackled just about every type of audience. We never get tired of hearing our clients say our groups are the best they’ve ever experienced!

Focus groups
Ethnographic research
In-depth interviews
Shop-alongs
Store intercepts
Affinity groups
Tech-assisted focus groups
Website usability testing
User experience assessments
Online bulletin boards (synchronous and asynchronous)
Secondary research (literature searches, competitive analysis, meta-analysis)

Quantitative

Whether it’s a complex global study in multiple languages among hard-to-reach elite audiences or a small, simple study of consumers, our quantitative experience is vast. Not only are our researchers classically trained, but they bring a foundation of marketing know-how that makes our survey design and analysis laser sharp.

Online surveys
Telephone surveys
Mail surveys
Omnibus surveys (shared cost surveys)
SMS surveys (texting)
Content analysis

Hybrid

Often, the most actionable, insightful research projects are those where we blend methodologies. Each method brings strengths to the inquiry and, when combined in a hybrid methodology, we arrive at a deeper understanding of what consumers are thinking and feeling. Some examples of hybrid methods:

Surveys with intercepted, mediated one-on-one chats
Quali-Quant surveys
Quali-Quant focus groups
Observational research with quantitative surveys

Analytic Techniques

With our quantitative expertise comes a host of analytical approaches to make sure our studies are not just data-rich but have a powerful impact on your decision making. And we don’t just do fancy analytics, we know how to ground them in the real-world marketing context so that they make sense and make a difference.

Sentiment analysis
Emotional response analysis
Choice-based modeling (Conjoint, Discrete Choice, MaxDiff, etc.)
Segmentation
Modeling
Logistic regression, cluster analysis, factor analysis
Perceptual mapping

Strategy

Just like our name suggests, we don’t stop at Research – it’s about the Consulting to put the results into action, to make the data-driven decisions that result in measurable results. We use an innovative collaboration process using electronic tools and methodology to do just that. Whether in a same-time/same place environment (meeting room) or same time/different place (over the Internet), participants become engaged and focused while progress is accelerated unlike traditional meetings. Participants are guided through a planned session agenda by skilled professionals who have decades of experience in both software collaboration technology and advanced planning and strategy-building methodologies.

Ideation sessions
Brainstorming
Collaborative Strategy Development
Brand Positioning & Strategy
Post-Research Accelerated Strategy Work Sessions